PAY PER CLICK (PPC) MANAGEMENT
/ SEOPay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Why PPC Works
PPC offers business owners targeted reach. Now you can advertise to millions searching on Google everyday for your product or service. Even if you already appear in Google's search results a pay per click campaign can quickly bring you to the top. PPC allows the business owner to control the budget completely. You are charged only the max rate you decide to pay and control your daily, weekly, or monthly budget. Never go over budget! You are also only charged for the prospects that click on your ads. You are able to display your URL and phone number in the ad, but only pay for those clicking the ad. This means every dollar of your budget is going towards driving in more traffic and customers.For Local Business
Local and regional targeting: Set your pay per click ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within 25 miles of your front door.Local Business Ads
Get noticed on Google Maps is major when targeting local. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
Why Bravo Web Should Manage Your PPC Program!
--Simplified pricing and guaranteed prospect clicks.--Expert keyword phrase identification and advertising set up.
--Advertise on all major search engines with just one buy.
--Consolidated reporting, billing, and support.
--Reach only those prospects that are looking for you on search engines.
--Pay only when a prospect clicks on your advertisement.
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